The boycott is sponsored by the American Family Association (AFA) which responded, "Throwing out any pretense of being neutral in the culture war, McDonald's has taken up the rhetoric of gay activists, suggesting those who oppose same-sex marriage (SSM) are motivated by hate."McDonald's is supportive of the National Gay and Lesbian Chamber of Commerce (NGLCC) to which McDonald's donates money and sits on their board of directors. NGLCC lobbies Congress on a number of pro-homosexual issues including the promotion of same-sex marriage.
According to WorldNetDaily.com:
They also note that AFA says the issue isn't about hiring homosexual employees but putting corporate support behind a radical social and political agenda.
AFA said McDonald's donated $20,000 to the National Gay and Lesbian Chamber of Commerce in exchange for membership in the NGLCC and a seat on the group's board of directors. The NGLCC lobbies Congress on a wide range of issues, including the promotion of same-sex marriage.
AFA had asked the corporation to remove its name and logo from the NGLCC website, where it is listed as a "corporate partner and organization ally." AFA also requested that McDonald's remove the endorsement of NGLCC by Richard Ellis, vice president of communications for McDonald's USA, from the website.
AFA has encouraged successful boycotts of a number of large corporations. The most recent and noteworthy was Ford Motors Co. That boycott lasted for two years during which time Ford's sales dropped 8% a month for the two year period.
McDonald's corporate response will only further upset folks. If they think this will simply blow over, I think they are mistaken.