Monday, November 5, 2007

Star Tribune's circulation for last six months continues to plunge

The circulation of major newspapers continues to decline. For the six month time period ending September 2007, the 538 daily newspapers nationwide witnessed a 2.5% drop in newspaper circulation. Of the top 25 newspapers only 4 experienced gains in circulation. For 638 newspapers with Sunday editions, the average drop was 3.5%.

In the case of the Star Tribune, the situation was much worse. It's daily circulation declined 6.5% to 335,443 and Sunday circulation was down 4.3% to 570,443. The Pioneer Press' circulation was flat, up .1% for both dailies and Sunday - 184,474 and 245,930 respectively.

I'm sure the overall circulation is down because of the advent of Internet and the increase of other media sources. I wonder how much of it is due to the overwhelming liberal bias which has characterized the mainstream media. If that's an important factor, then it's understandable that the Star Tribune's decline was even greater because it has certainly been one of the more liberal newspapers in the country.

Along those lines, the two most prominent liberal newspapers nationally - NY Times and Washington Post - saw their circulations drop more than the national average. The New York Times daily circulation dropped 4.51% to 1,03,828 and Washington Post saw a drop of 3.2% to 635,087. Their Sunday circulation declines were also greater than the national average.

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