Showing posts with label Public Policy Polling. Show all posts
Showing posts with label Public Policy Polling. Show all posts

Wednesday, January 27, 2010

Public trusts FOX News more than other networks.

An interesting poll was released by Public Policy Polling on registered voters' views of the major TV news networks. Do people trust or distrust them?

FOX News came out on top. 49% trust them. 10 percentage points out more than any other news network. 37% of voters don't trust them.

CNN was next highest with 39%. 41% don't trust them.

Among the major networks, NBC was highest. 35% said they trusted them. 44% did not trust them. 32% for CBS and 31% for ABC. CBS and ABC were not trusted by 46% of voters.

These results tell me people don't trust the TV news networks. They tend to support those who share their perspective on issues and the world. Every news broadcast has some inherent bias based on the worldview of the person(s) putting it together. People decide what to report and how to report it based on their worldview. It can't be avoided to some degree. That's not to say the goal shouldn't be fair and balanced reporting but bias is inevitable. People increasingly realize that.

I also think people are realizing that the networks, with the exception of FOX, have a liberal bias which is to the left of the general public. FOX is closer to where the general populace is at and certainly not to the far right; otherwise it's trust and mistrust numbers would be higher.